Bandaroo is a reusable beverage vessel and holster to encourage daily use, made of diverted recycled plastics and tents, with a service providing the opportunity to repair or recycle. Designed initially for music festivals, where there are tens of thousands of advocates and aspirationals yet still an obscene amount of waste from disposable products. Born from recyclables obtained at the festival the year before, the durable 24 oz. bottle offers an intimate connection to the festival, intended so people will have interest in holding on to it longer and be more likely to go through a repair program as opposed to throwing it away. The sling, assembled from tent fabric left for waste at festivals, allows for an easier way to carry a beverage around all day without the burden of holding it or wearing a backpack.

“The goal of this Design Challenge is to eliminate the concept of “waste” by designing products with materials that may be perpetually cycled to retain their value as nutrients to fuel growing global economies.”

2017 Cradle to Cradle Product Design Challenge V Finalists

The Cradle to Cradle Products Innovation Institute, a non-profit organization, educates and empowers manufacturers of consumer products to become a positive force for society and the environment, helping to bring about a new industrial revolution.

Cradle to Cradle - About

The Circular Design Guide by IDEO is based on the Ellen Macarthur Foundation circular economy approach to battling environmental as well as economical crises. We also incorporate other sustainability methods and analysis.

Circular Design Guide - Methods

Let's think about waste

The 2015 Bonnaroo Music and Arts Festival, with roughly 90,000 attendees in Tenessee, produced more than 679 tons of waste over four days. That’s 15 pounds of wate per attendee - nearly twice the average amount a US consumer. And imagine, there are more than 200 music festivals just in the US every year!

Circular Brainstorming

Learn how to brainstorm ideas around the principles of circularity. Concept creation is all about going broad and generating lots of ideas, and then narrowing down into what feels relevant to the challenge at hand. Initially, it’s important to keep an open mind without judgement, and apply a critical lens only after you have gone broad.

We settled on a recycled (and recyclable) object or group of items that we would send with their packages which cost an average of $350. We know sluminum is 100% recyclable, and thought it would be a good idea to used the aluminum cans generated by the crowd as part of our product to give it a story. Similarly, we brainstormed possibilities for repurposing all of the tents left behind.

Methods by The Circular Design Guide by IDEO

Smart Material Choices

Learn to make smart material choices by asking the right questions. These steps will help you make better choices about what materials go into your products as well as their impact on the wider system.

Methods by The Circular Design Guide by IDEO

Product Journey Mapping

Think about the cycles of use of your product or services and its parts. Ask yourself what will happen over time. How might your product break down? What happens then?

Methods by The Circular Design Guide by IDEO

Service System Journey Mapping

We have developed a map of the user’s journey and the constant interaction with Bandaroo.

Circular business model

Develop or redefine your business model from a circular design perspective.

Methods by The Circular Design Guide by IDEO

Before Festival

Bandaroo is distributed from the manufacturer to festival attendees, then re-used until it needs to be repaired or recycled. Designed for durability, the product is intended to have a long life span. Thanks to the Bandaroo Rewards Yoo program, the customer will be rewarded for the use of the product and be able to easily recycle the product at any step along the product’s journey.

During Festival

At the festival, the Bandaroo Rewards Yoo program will incentivize the use of the Bandaroo bottles instead of disposable, one-use alternatives. Attendees will be rewarded with credits towards refreshments or solar showers for filling up at refill stations as well as for demonstrating environmentally friendly behaviors (i.e. recycling). To aggregate feedback, observations and surveys initiated at the festival will help calculate the effectiveness of the Bandaroo beverage vessel regarding the amount of disposable bottles that are saved from landfills, as well as gauging public interest.

After Festival

After the festival, the attendees have several options: they may keep the bottle, return it immediately for the biggest reward or mail it back to Bandaroo at any other time. This will help avoid overproduction and ensure it is handled correctly after use.

Inital Costs

With the use of recycled materials and re-purposed tents, material costs are not high. This cost would be easily offset by increasing ticket prices by 5$, which is negligible as the prices average $350 for a 4-day festival. The larger festivals havce a capacity at around 100,000 attendees. Similiar 24 oz. aluminum bottle with simple plastic lids average around $5 at wholesale pricing, and PET stadium cups cost around $0.50. Costs will likely be less using almost all recycled material, so we estimate it would cost around $500,000 to produce the first rounds of recycled bottles.